Friday, 30 November 2012

Monetization strategy for mobile apps: ads or virtual goods?



Well its not us, its the statistics speaking:

http://mobilemarketingandtechnology.com/2011/09/13/virtual-goods-a-bigger-business-than-mobile-advertising/

So the point to think about is, how should we monetize our apps: should we display ads or develop a virtual goods strategy...stay tuned we'll let you know in our next series.

Thursday, 29 November 2012

Study: Gamers are gaga for virtual goods

With total buying reaching 15 billion dollars worldwide, have you been buying?


Consumer spending on virtual goods has doubled since 2009, according to a survey by Visa’s PlaySpan digital monetization division. And the total U.S. market value for virtual goods grew 28 percent to $2.3 billion in 2011.

Read more..

http://venturebeat.com/2012/02/29/study-gamers-are-gaga-for-virtual-goods/