Sunday, 9 December 2012

The literal relationship of Marketing, Networking & Money - FB vs Linkedin


Facebook ads costs sky rocketing or is it Linkedin?

Just finished up ordering another Facebook ad for our site Virtuexbank and realized how much facebook is really earning. With the timeline we set up my minimum cost of one click at 17 Rs ($ 0.3) to a maximum of 66 Rs ($ 1.9). Mixing this with the recently launched promote post feature  Facebook is sure to get huge revenues.

But then we went to Linked in for similar ad & we realized its not FB which is really charging high, its Linkedin instead with a minimum cost per click at $2 (whatever your criteria is). This seemed totally insane to me, it might be okay for a big firm but for a small startup with private funding is really not affordable.

And suddenly, we realized we still have to do this, whatever the cost may be, its business and business is not done without money. If we have to communicate with top global leaders Linkedin is THE network to use, no Facebook or Google could provide what Linkedin is providing us in a very precise manner. People didn't really take Linkedin seriously enough, neither did we, its a new experience for us & probably a good sign too (realizing right thing at the right time).

All of this really made me realize, the literal relationship of Marketing, Networking & Money together at once!


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